A giant gong was the centre of celebrations at the birthplace of British film maker J. Arthur Rank in Hull, when the doors re-opened to provide affordable homes for local people as part of an Empty Homes Initiative. The giant gong marked the completion of a unique renovation project, as an homage to the opening titles of Rank Film Corporation.
Divine Clark PR provides a full PR service to Probe, a not-for-profit company that is working with local businesses to refurbish derelict properties and provide vital skills and work experience to students in partnership with Hull College.
The Rank house had become a blight on the local landscape and it now proudly represents the quality of the programme of regeneration in preparation for the UK City of Culture 2017. It also provides a lasting legacy to J. Arthur Rank the Hull-born movie mogul and industrialist.
Martin Green, Chief Executive of Hull 2017 said:
“What’s great about the re-opening of this great house from a pragmatic point of view is that a once derelict building has been brought back to life and used as low-cost housing for people who need it locally. Any project that brings back a derelict building in Hull has huge value to the future of the City.”
“From a UK City of Culture point of view, we are very pleased to be talking about J.Arthur Rank and we will seek to remind the rest of the country and indeed the world, that Hull has produced great leaders, great thinkers and great people that had a profound effect on the world. Rank is right up there amongst those people because of what he did from the Xerox machines, through to film and the charitable foundation, so it’s a great day for Hull and very inspiring for our future plans for UK City of Culture 2017.”