HI Commercial was a business start-up, a brand formed by the Directors of Hedon Insurance which celebrated 50 years in business last year.
The commercial team wanted an identity of their own and sought advice from the branding team at Jenko Marketing, a new website from It’seeze Hull and signed up to a PR package with us at Divine Clark PR.
The team wanted to stand out from the competition. Many commercial brokers had moved their operations out of town, losing that local contact, opting for a faceless call centre approach.
After receiving quotes from two other local PR agencies the Directors at HI Commercial felt they were getting great ideas and service that would be excellent value for money.
Divine Clark PR worked on the brand development to launch an entirely new image for HI Commercial.
With a clear brief, Divine Clark PR helped HI Commercial to define messages which are: local business, local employees, personal account managers who get to know the clients’ business and importantly, ensures adequate cover is in place, rather than just providing the cheapest quote.
Jess Clark, Director at Divine Clark explains:
“Taking on a new client with a blank canvas is a fantastic place for us to start as our knowledge and experience can influence the appearance. In this case I hope you agree that the HIC symbol and brand helps the firm to really stand out from the competition. We referred to it as a superhero badge but prefer to call the symbol a shield of protection. A client should be able to expect this service from a commercial insurance broker.”
The initial launch included a golf day at Hessle Golf Club. Clients and contacts were invited for a great day’s networking with lunch and dinner in the evening for the awards presentation. Divine Clark PR covered the day on social media, sharing the festivities online.
Our ongoing service includes:
Luke Byron, Director of HI Commercial says:
“Effective, efficient and a pleasure to work with! Jess and the team at Divine Clark PR have been brilliant and I can’t thank them enough. Having them on board has been a breath of fresh air and has helped us raise our profile through social media and articles in the local press. Nothing is too much trouble and Jess always goes above and beyond for us!
“The team at Hedon Insurance have been so happy with the service we receive, they have also signed up for the Divine Clark PR team to manage social media and create newsletters.”
If you are looking for ways to develop your brand for a new start up or an established brand, we’d love to hear from you. Please email firstname.lastname@example.org.