You have a brand and you have consumers but, other than providing excellent services and products, how do you make sure that your customers are loyal and how can you encourage them to tell their friends?
Press coverage is incredibly powerful, however by creating your own branded content such as blog posts, videos and newsletters, you get complete control over what the general public sees.
Bridging the gap between brands and their target audiences, branded content allows businesses to have a voice and differentiate themselves from their competitors.
Whilst blog posts may not directly sell products, they do engage consumers in a way that encourages them to visit your site on a regular basis. Not only this, but interesting content demands to be shared. Have you ever read an interesting article and then gone on to post it on Facebook, emailed it to your mum, or simply told someone about it over dinner? Well your branded content could inspire people to do just that and, ultimately, you get new customers finding out about your business.
More than ever, story telling is crucial to a brand’s image and with a wide range of content on your own site it will keep customers coming back for more.
Engaging your employees through PR. Photo credit: Fauxels