Public relations traditionally involves pitching and placing stories to the press, however with so much competition, getting your story noticed by journalists can be a challenge. Hosting events can be a great way to tackle this problem, increasing your brand’s exposure whilst also creating quality engagement with both consumers and the press.
Whether it’s a charity event, a networking brunch or a sophisticated evening do, by hosting your own event, you can tailor your invites to suit your needs. Consumers, influencers and journalists will get a “face to face” experience with your brand, which will ultimately create an emotional connection and make them more inclined to either purchase your product, share your content, or get your name in the press.
We organised #CheckEmOutLive, a breast cancer awareness event, for a hypnotherapist in conjunction with Yorkshire Cancer Research. This resulted in a fantastic article about the event. Not only this but attendees of the event gave fantastic feedback and expressed a desire for more like it.
So why not consider hosting your own event? At Divine Clark PR we can find any excuse for a party!